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NEC Display: Diesel

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NEC Display: Diesel
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Description

To connect with shoppers, promote its brand and increase customer dwell time, retailer Diesel installed a 3x2 video wall with NEC 46" X462UN ultra-narrow displays at each of its U.S. flagship locations.

Quick Facts

  • Facility: Diesel
  • Vertical: Retail 
  • Location: New York City, NY, and San Francisco, CA
  • Challenges: Keep customers in store longer with digital media branding and promotional messaging
  • Solution: 46” NEC X462UN
  • Result: High-impact and engaging communication with customers 
  • Date: December 2011

Many of today’s retailers are trying to understand how to best create an engaging in-store experience within their traditional retail environments. Additionally, brand representatives need a way to engage consumers who are increasingly accustomed to the convenience of online shopping.

Diesel S.p.A. was faced with a similar challenge, even as one of the world’s leading designers of high-end, ready-to-wear fashion apparel. The company operates more than 400 stores around the world, including 50 in the United States.

Click here for the full case study

Click here for the case study in pdf.