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Lutron Electronics Achieves High Level of Compliance in IDEA’s Data Certification Program
Posted on Tuesday, July 28, 2015
Achievement offers added support to electrical distributors through Industry Data Warehouse 

Coopersburg, PA(July 28, 2015) – Lutron Electronics, the leader in energy-saving, wireless lighting and shade control, was recently recognized by the Industry Data Exchange Association Inc. (IDEA) for achieving greater than 95 percent compliance in the Industry Data Warehouse (IDW), a program that offers electrical distributors access to product and pricing data directly from manufacturers to better streamline their business. 

“Lutron joins a small group of only 23 manufacturers that have been recognized by IDEA for its IDW initiative,” said Susan Streich, director of strategic accounts for IDEA. “This accomplishment helps to set the bar for the level of complete data available in the IDW as well as provides added support to their trading partners. We commend Lutron for its commitment to the industry.” 

IDEA’s Data Certification Program is designed to measure the item-level completeness and quality of data available within the IDW. The program focuses on 43 critical data fields in the IDW that contain the transactional and descriptive product information distributors need to conduct business and sell manufacturers’ products, such as brand, packaging and price effective date. An item is compliant if its critical fields are fully populated. 

“We worked hard to meet and exceed the IDW compliance goal and are thrilled with our success,” said Brian Donlon, Vice-President of U.S. Sales for Lutron Electronics. “We are on track to reach 100 percent compliance by Oct. 1, 2015 and are committed to helping distributors achieve their business goals.” 

The IDW has recently seen growth from a baseline of 0.66%, or 16,000, compliant eligible items in early February to 600,000 compliant items in June 2015. Most recently, it became the sole preferred source for the National Electrical Manufacturers Association's member companies’ product information.