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Kramer Electronics - New Brand Launch Embodies Strategic Shift Toward AV/IP Convergence
Posted on Wednesday, June 8, 2016
Kramer Electronics - New Brand Launch Embodies Strategic Shift Toward AV/IP Convergence

The Company’s New Approach Combines Innovative Software, Hardware and Cloud Technologies

08 June 2016

Recently, Kramer has focused significant resources on adjusting the company’s strategic direction in alignment with the industry’s AV/IP market shift. Kramer’s new approach includes innovative software solutions combined with advanced hardware and cloud technologies.

Together, these three building blocks epitomize the company’s strategic shift towards new markets – a shift that will lead to a new standard in the Pro AV industry.

“These are exciting times for Kramer. The Pro AV industry is converging, and we are getting ready to take the lead and deliver technology innovations together with a powerful and focused brand strategy” said David Margolin, Director of Corporate Marketing at Kramer. “Over the past few years, we have developed a multitude ofhigh−value applications and solutions incorporating the strategy’s new building blocks, enabling us to target end−users,” he added.

Kramer is presenting its strategic shift with new solutions and branding at InfoComm 2016 in Las Vegas from June 8th through June 10th in C Hall, booth C6825. The company’s new branding approach will be deployed worldwide in the coming months.

For Kramer @ InfoComm 2016 highlights, news, video interviews, and more, visit: www.KramerAV.com/InfoComm2016

Learn about other key Kramer Solutions: VIA Wireless Presentation and Collaboration Solutions, Kramer Control, Kramer@Work, Kramer Collaborative Classroom, Kramer Network: AV over IP Routing, Management & Control