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BRAINSTORM

Brainstorm is a 25-year-old specialist company dedicated to providing industry-leading real-time 3D graphics, virtual set and augmented reality solutions for broadcast, film and TV production and corporate presentations. Brainstorm has more than 2,500 installations worldwide since its foundation in 1993, including many of the world’s leading broadcasters plus numerous smaller and regional stations

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Aston is a motion graphics creation, CG and playout system developed with the designers in mind, created from the ground up to be extremely user friendly so the operators can concentrate on creation r
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Brainstorm and Spidercam provide enhanced AR for Sports and live production
Posted on Tuesday, February 25, 2020

Brainstorm’s InfinitySet, in conjunction with Spidercam’s solutions, provide improved AR and virtual set for Sports and live production events

Madrid, February 25th, 2020. Brainstorm, leading manufacturer of real-time 3D graphics and virtual studio solutions, announces its collaboration with Spidercam to further develop augmented reality content for Sports and other events in large spaces. The real-time 3D graphics company and the manufacturer of cable camera systems and cable robotic projects provide a winning combination for any live production project that requires large scenarios and accurate graphics insertion.

InfinitySet, Brainstorm’s award-winning virtual set and augmented reality solution, performs at its best by using the camera view plus the tracking data provided by the different Spidercam systems. Such systems not only provide creative camera angles, but by using InfinitySet for adding advanced, real-time 3D AR content, allows for new and impressive ways to deliver Sports and other live events’ content to a worldwide audience.

“Brainstorm seems the perfect combination for Spidercam” says Jan Peters, CEO of Spidercam. “The camera angles and flies Spidercam provide can also be enhanced with the real-time 3D augmented reality graphics by InfinitySet, providing an enhanced storytelling to impress an increasingly demanding audience”.

Brainstorm and Spidercam enjoy a considerable track record of mutual co-operation and have successfully deployed installations in events such as the coverage of the WWE season, including Royal Rumble and other events. With the advanced rendering capabilities of Brainstorm’s InfinitySet, including the Combined Render Engine with Unreal Engine, real-time ray tracing or PBR materials, the photorealistic results provided can be as real as reality itself.

According to Miguel Churruca, Marketing & Communications Director of Brainstorm, “Working with Spidercam has always been a pleasure because of the way they track big spaces allows for our augmented reality elements to stand out thanks to the wide camera movements they can provide. The willingness and vast experience of their staff makes the collaboration seamless on a human level. At Brainstorm we are always pushing the envelope when it comes to technology, and integrating with Spidercam seems only natural since they're on the cutting-edge of robotics camera technology”.

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