BEAVERTON, Oregon — Biamp Systems, a leading provider of innovative, networked media systems, has named Caitlin Lilly to the role of copywriter. In her new role, Lilly will support the promotion of Biamp’s branding, marketing, and new product initiatives through the development of technical, product, and marketing content. Based in Beaverton, she will report directly to Kristi Swearingen, creative services manager for Biamp.

“To meet the demands of our increased brand presence in the marketplace, our marketing department is expanding its capabilities by adding a talented new member to our creative team,” said Swearingen. “Caitlin comes to Biamp with a wide range of experience including writing corporate content for press releases, blogs, and other channels. We are excited to welcome her aboard.”

Prior to joining Biamp, Lilly was the lead writer and marketing strategy team leader for MasterPlans, Inc. where she crafted business plans, conducted market research, and provided executive summaries for high-level clients. She served previously as the company’s marketing strategy writer and editor. She holds a Bachelor of Arts in women’s studies from University of California, Santa Cruz.

“Joining an industry leader like Biamp is an incredible opportunity,” said Lilly. “Considered trendsetters within the AV industry, the projects our marketing team will continue developing will further education and knowledge in our industry. These are definitely exciting times to be at Biamp, and I look forward to participating in the company’s continued growth.” 

More information about Biamp is available at www.biamp.com.