Kortrijk, Belgium, 16 June 2016 – Global technology leader Barco is gearing up to demonstrate its leadership in the digital cinema market at this year’s CineEurope in Barcelona. From 20 to 23 June next, Barco will showcase how its cinema solutions offer moviegoers a unique cinema experience, while providing exhibitors with a strong return on investment.

Barco invites the CineEurope visitors to immersive themselves in the wide range of cinema solutions that CinemaBarco has to offer. To provide them with a real-life cinema experience, Barco resolutely chose to provide demo shows in realistic cinema settings. From Monday 20 to Thursday 23 June, Barco’s Flagship Laser technology, its Laser Phosphor projectors, Barco Escape, the AuroMax® immersive audio technology and Lobby engagement solutions will all come to life at the CineEurope booth (Suite A), as well as in the dedicated Barco demo rooms (L115, L118-119 and L120-121).

Barco Lobby Experience: captivating moviegoers from the moment they enter the cinema
Barco’s innovative Lobby Experience allows cinema exhibitors to transform the ordinary cinema lobby into an engaging, revenue-generating entertainment center by creating animated box office, concessions and menu boards, animated movie posters and dynamic, multi-screen movie trailer presentations.

CineEurope visitors can enjoy the Barco Lobby Experience at the Barco Booth (Suite A).

Barco Flagship Laser projection: unprecedented image quality for a premium movie experience
As confirmed in recent audience surveys, Barco’s Flagship Laser projection technology offers exceptional image quality for Premium Large Format (PLF) and large auditoriums. At the same time, it simplifies operations and reduces running costs for cinema exhibitors. Barco therefore believes that RGB laser projection will soon predominate in premium cinemas.

CineEurope visitors can experience the unparalleled image quality of Barco Flagship Laser projection in demo room M118-M119.

Laser phosphor series: great value for money and image quality, all rolled into one
To allow cinema exhibitors to benefit from laser projection in every auditorium across their entire circuit, Barco expanded its Flagship Laser series with laser phosphor cinema projectors (both new and retrofit models). Freeing cinemas from all lamp-related hassles and costs, laser phosphor solutions offer considerable cost savings and ease of use while ensuring superior image quality.

Barco will showcase its wide range of laser technology in demo room M120-M121.

Barco Escape: the ultimate, immersive cinema experience
Barco Escape, Barco’s multi-screen, panoramic movie format, leverages the power of three Barco digital cinema projectors to put moviegoers inside the action like never before. A growing number of filmmakers and studios are embracing the immersive format: Barco has a five-year agreement with 20th Century Fox and deals with two leading production companies Cross Creek and Fundamental Films to release movies in Barco Escape.

Visitors can see Barco Escape in action at demo room L115.

AuroMax®: the perfect pairing to a premium cinema experience
AuroMax®, Barco’s immersive sound rendering technology, takes Barco’s immersive sound solutions to a whole new level. Combining the best of object-based audio technology by Barco Audio Technologies (formerly IOSONO) with the Auro 11.1 by Barco immersive sound format, AuroMax® enables cinemas to create a premium experience with the most natural immersive sound possible at up to half the cost of a typical object-based sound system.

To let CineEurope visitors really experience the immersive sound solution, Barco offers demos in demo rooms M118-199.

Hospitality events
As an event sponsor, Barco will also host/support a series of hospitality events. Visitors are welcome to enjoy a refreshing drink at the Belgian Beer Bar (Barco booth; 16:00h) or to cheer on the teams during the UEFA cup match soccer Belgium - Sweden (Banquet hall level 3; 21:00h) on Wednesday 22 June.

All demo shows are open to the CineEurope public. A specific press tour will run from 8:30h to 10:00h on Tuesday 22 June.

About Barco
Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,300 employees worldwide. Barco posted sales of 1.029 billion euros in 2015.

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