Chinese JinYi Cinemas first all-laser multiplex in Asia powered by Barco
Guangzhou, China, 14 December 2015 – Barco, worldwide market
share leader in cinema projection, is proud to announce that the
Chinese exhibitor JinYi Cinemas will establish the first all-laser
multiplex in Asia. Exclusively powered by Barco’s complementary laser
projection portfolios, JinYi will install a DP4K-30L flagship laser
projector and a wide range of laser phosphor projectors – launched at
CineAsia last week – throughout its brand-new Guangzhou multiplex. By
choosing laser, JinYi Cinemas offer a differentiating and superior
moviegoing experience while simplifying their internal operations.
JinYi and Barco share a long history of successful
collaboration. The Chinese exhibitor was the first to deploy Barco’s
DP4K-60L flagship laser projector. Impressed with the projector’s
exceptional image quality and its success with the cinema audience,
JinYi decided to rely on Barco again to turn its new venue in Guangzhou –
slated to open in the next few weeks – into an all-laser multiplex
powered by Barco’s flagship laser and laser phosphor projectors. JinYi
will deploy Barco’s flagship laser projector (DP4K-30L) for its premium
screen, as well as several laser phosphor cinema projectors for the
other screens.
The best investment
“Barco laser is the pinnacle of cinema projection and we’re overwhelmed
with pride to be the first exhibitor in China to combine Barco’s premium
RGB and laser phosphor technology in our Guangzhou destination,”
comments Xu Shouwei, general manager of JinYi Cinemas project center.
“We believe Barco laser is the best choice as it not only enables us to
offer a differentiating and superior movie experience to our audiences,
we’re also able to simplify our internal operations and drive our costs
down.”
Complementary portfolio
“With more than 70 of our flagship laser projectors installed or
committed, it’s clear that exhibitors worldwide are moving to laser now
and Barco is trailblazing the transition,” says Stijn Henderickx, Vice
President Cinema at Barco. “We not only provide the widest range of
laser-illuminated cinema projectors in the industry, our portfolio is
also fully complementary: the 6P flagship laser projectors for premium
screens offer unprecedented image quality at an attractive total cost of
ownership while our brand-new laser phosphor series for medium screens
cut costs significantly and provide superior image quality.”
Asia-Pacific, a big Barco fan
So far, a quarter of Barco’s laser-illuminated cinema projectors have
already been deployed in the Asia-Pacific region. Last week, Barco
launched the DP2K-20CLP and DP2K-15CLP laser projectors, the first of
its broader range of laser phosphor projectors, including 2K and 4K
projectors.
About Guangzhou JinYi Media Corporation (JinYi)
Established in 2004, Guangzhou JinYi Media Corporation (‘JinYi’), is a
famous enterprise dedicated to cinema distribution and film exhibition.
The company’s main products include film screenings, film distribution
in theaters, merchandizing and advertising services. Its subsidiary
JinYi Cinema is one of the top five cinema franchises in China.
Nowadays, JinYi manages at least 1,100 screens across 180 cinemas with
more than 170,000 seats.
About Barco
Barco, a global technology company, designs and develops networked
visualization products for the Entertainment, Enterprise and Healthcare
markets. Barco has its own facilities for Sales & Marketing,
Customer Support, R&D and Manufacturing in Europe, North America and
APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90
countries with 3,300 employees worldwide. Barco posted sales of 1.051
billion euro in 2014.
© Copyright 2015 by Barco
