Even our earlier IMBs can be upgraded to decode Auro 11.1 only with a software update. “We already have 600 of these systems deployed in cinemas across India. Exhibitors need to engage their audiences, and offering ‘Auro 11.1 by Barco’ immersive sound is a cost-effective way to do that.”
We are excited about this development and look forward to large-scale deployment of Auro 11.1 by Barco on the Qube platform," says Senthil Kumar, founder and CEO of Qube Cinema. “I’m confident that the possibility to offer audiences a premium sound experience will help cinema exhibitors to maximize their revenues.”
“Entertaining the pioneering spirit of its parent company Real Image Media Technologies, Qube Cinema is committed to creating a seamless world of immersive digital cinema,” says Brian Claypool, Senior Director Strategic Business Development at Barco. “Consequently, its philosophy is complementary with Barco’s concept for the future, which aims to take the digital cinema experience to an all-new level.”