Barco

Thanks to a new partnership with cinema integrator Cine Brasil, Barco is helping exhibitors in Brazil drive customer engagement and revenue opportunities with its Barco Lobby Experience.

Enlivening the lobby for a one-of-a-kind customer experience
Highly scalable, the Barco Lobby Experience ranges from a simple digital concession board, to interactive movie posters with POS capabilities, to animated box office signage, to a networked array of synchronized video walls featuring the latest movie trailers, called “Lobby Domination.” Dynamic lighting solutions and high-impact audio can be added to amplify this visceral, enveloping experience.

Described as “the show before the show,” the customizable solution brings the box office, concessions and lobby area to life with a collection of bold, interactive visualization technologies.

“Barco is leading the way in digitizing the cinema with innovative solutions that maximize the entertainment value for customers,” comments Claudinei Mascaro owner of Cine Brasil. “We see the lobby as a new frontier, captivating audiences with a unique experience, while building opportunities for new revenue streams.”