As we are always looking for ways to strengthen our
distribution channels, we are happy to welcome the leading trade-only
distributor Midwich as a new business partner. Midwich will distribute
our extensive projector range in the UK market.
Increase Barco’s market share
Part of the international Midwich Group, Midwich is a well-reputed
distributor of audio-visual, consumer electronics and document
management solutions. The company boasts over 35 years’ experience in
the AV and IT channels. “Midwich has proven to be a trusted provider of
first-class AV technology, boasting an impressive customer portfolio,”
said Gerben Van den Berg, Barco’s VP sales Entertainment & Corporate
EMEA. “This distribution agreement will definitely help us increase our
share in the UK market.”
Enormous market opportunity for resellers
Midwich will distribute the entire projector portfolio, as well as
our wePresent wireless collaboration solution. “Barco offers a broad
range of projection technology for a wide variety of markets, providing
an enormous market opportunity for our reseller network,” said Ross
Floyd, Divisional Manager, Projection at Midwich. “We are very excited
by what this partnership will bring.”