Hong Kong, 7 December 2015 — Barco, the global leader in
digital cinema projection, is proud to announce its presence at the 2015
CineAsia expo in Hong Kong, from 8 to 10 December. Among the highlights
to discover at the Barco booth are Barco’s groundbreaking laser
projection technology, and the immersive Barco Escape experience which
contribute to an unprecedented movie-going experience. At CineAsia 2015,
Barco will also officially launch the first two models of its laser
phosphor portfolio and demonstrate both its flagship and laser phosphor
projectors.
Currently, the installation of more than 70 Barco’s DP4K-L 6P
flagship laser projectors has been committed worldwide, giving Barco
the leading position in this important new growth segment. And now,
Barco is expanding its laser projector portfolio with the first
projectors of a broader laser phosphor series that includes 2K and 4K
projectors.
The best choice for your screen
“Laser projection is here – and it’s here to stay. Now, exhibitors
can differentiate their entertainment value through laser projection,
and enjoy ongoing economic benefits. By investing in laser projection
now, exhibitors will reap the rewards of laser technology for many years
to come,” says Stijn Henderickx, Barco's global Vice President for
Cinema. “We provide the widest range of DCI-compliant laser-illuminated
projectors in the industry, from the ultra-bright 6P DP4K-L projectors
to the cost-effective laser phosphor series.”
Laser installs in Asia-Pacific
In the Asia-Pacific region, 14 systems have already been deployed.
Cha Woncheon, CEO of Lotte Cinema (South Korea) — the first exhibitor in
Korea to install Barco’s flagship laser technology: “We thoroughly
tested Barco’s DP4K-60L for more than two months and are truly convinced
that Barco laser projection is the real game-changer for a premium
cinema experience. What’s more, they also greatly simplify our internal
operations, freeing us from all lamp-related costs and maintenance.”
From the leaders in laser projection
“Barco has always been the leading edge of cutting-edge cinema
innovation, continually breaking ground with technology that elevates
the entertainment experience for moviegoers and boost revenue for
today’s exhibitors,” comments Wim Buyens, Senior Vice President,
Entertainment & Corporate at Barco. “We’re proud to be leading the
next cinema wave: the move from lamp- to laser-based projection.”
Laser illumination education
At this year’s CineAsia, Barco will showcase their laser projection
technology during a demo on Tuesday 8 December from 2:00-2:45 PM at
Theater 2 (level 1). Next to this, Barco will also participate in event
discussions on the subject of laser illumination and Barco experts will
address installation practices and the differences between RGB laser and
laser phosphor technologies.
Driven by innovation
Barco's commitment to innovation has resulted in a continuous stream
of technological breakthroughs. The three-screen Barco Escape format and
the AuroMax immersive cinema sound solution are excellent examples of
Barco's ability to implement technological innovations in commercial
applications.
The Barco Escape system has been showing on four continents around
the world, with two new systems to be installed in Chinese theaters by
the end of 2015. The first Barco Escape system in the Asia-Pacific
region is in commercial operation at China Film Changping AEON Cineplex
in Beijing. Ms. Zhang Yanqin, General Manager of the Beijing division of
China Film Group cinema, explains: “Through our long-term partnership,
we are pleased to have the first Barco Escape theater operational in
China, installed at Changping AEON Cineplex in Beijing, one of the
largest box offices in CFG cinema. It helps us to further enhance the
ultimate experience for moviegoers.”