With an increased focus on patients, healthcare providers need to step
up their game. The first step towards patient focus lies in satisfying
patient needs, as patient satisfaction is a valuable indicator of the
quality of care delivered. That’s why
service differentiation is
becoming increasingly important. Interactive technologies can play a
key role in this, bringing a host of services to the patient’s
fingertips. Interactive patient care also addresses other key challenges
in today’s healthcare industry, including staff shortages and budget
constraints. Opening up opportunities to streamline clinical workflow
and tap into new revenue streams, interactive patient care improves both
hospital efficiency and profitability.
How does interactive patient care benefit patients?
The value of interactive care for patients goes beyond entertainment.
The system allows patients to get more actively involved in their
healthcare plan and grant them a greater say in their hospital
experience. Interactive care at the bedside provides patients with
access to relevant educational materials on their condition and
treatment options. It further creates new opportunities for patients to
interact with HCPs, with patients able to complete and submit surveys,
meal orders and requests directly from the bedside.

There’s a growing awareness that the benefits of high patient
satisfaction also translate into economic gains, making healthcare
providers go the extra mile to cater to their patients’ needs.
What about the benefits for HCPs?
Bedside access to clinical information presents multiple benefits for
HCPs. Interactive patient care provides HCPs with direct access to
patient information right at the point of care. By allowing HCPs to
access and update patient records in real time, processes are improved,
communication between HCPs is enhanced, and greater efficiency is
achieved. Interactive patient care is directing hospitals towards a more patient-centric workflow.
Whether it is ordering meals online, or selecting entertainment
electronically, interactive care ensures patient input is captured at
every stage of the care delivery cycle. Feedback questionnaires can also
be submitted from the bedside, providing HCPs with helpful insight on
patient satisfaction ratings at the time of hospital admission.
In other words, capturing information electronically directly at the
bedside dramatically reduces the burden of administrative and other
non-clinical duties, translating into tangible benefits and, more
importantly, allowing HCPs to focus on what they do best: providing
care.